Saturday 21 April 2012
Youtube
lease check my Yotube channel as there will be videos on there which cannot be ut on here because they are two different which apparently Google doesn't allow
http://www.youtube.com/user/TheASMediaCoursework?feature=mhee
http://www.youtube.com/user/TheASMediaCoursework?feature=mhee
Friday 20 April 2012
Saul Bass
After going through and looking at the blog and all my posts, I realised I hadn't included anything on Saul bass. Here it is!
Saul Bass (May 8, 1920 – April 25, 1996) was a graphic designer and filmmaker, best known for his design of film posters and motion picture title sequences.
During his 40-year career Bass worked for some of Hollywood's greatest filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Amongst his most famous title sequences are the animated paper cut-out of a heroin addict's arm for Preminger's The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of the United Nations building in Hitchcock's North by Northwest, and the disjointed text that races together and apart in Psycho.
Bass designed some of the most iconic corporate logos in North America, including the AT&T "bell" logo in 1969, as well as AT&T's "globe" logo in 1983 after the breakup of the Bell System. He also designed Continental Airlines' 1968 "Jetstream" logo and United Airlines' 1974 "tulip" logo, which became some of the most recognized airline industry logos of the era.
Bass became widely known in the film industry after creating the title sequence for Otto Preminger's The Man with the Golden Arm (1955). The subject of the film was a jazz musician's struggle to overcome his heroin addiction, a taboo subject in the mid-'50s. Bass decided to create a controversial title sequence to match the film's controversial subject. He chose the arm as the central image, as the arm is a strong image relating to drug addiction. The titles featured an animated, white on black paper cutout arm of a heroin addict. As he expected, it caused quite a sensation.
For Alfred Hitchcock, Bass provided effective, memorable title sequences, inventing a new type of kinetic typography, for North by Northwest (1959), Vertigo (1958), working with John Whitney, and Psycho (1960). It was this kind of innovative, revolutionary work that made Bass a revered graphic designer. Before the advent of Bass’s title sequences in the 1950s, titles were generally static, separate from the movie, and it was common for them to be projected onto the cinema curtains, the curtains only being raised right before the first scene of the movie.
Bass once described his main goal for his title sequences as being to ‘’try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story”. Another philosophy that Bass described as influencing his title sequences was the goal of getting the audience to see familiar parts of their world in an unfamiliar way. Examples of this or what he described as “making the ordinary extraordinary” can be seen in Walk on the Wild Side (1962) where an ordinary cat becomes a mysterious prowling predator, and in Nine Hours to Rama (1963) where the interior workings of a clock become an expansive new landscape.
He designed title sequences for more than 40 years, and employed diverse film making techniques, from cutout animation for Anatomy of a Murder (1958), to fully animated mini-movies such as the epilogue for Around the World in 80 Days (1956), and live action sequences. His live action opening title sequences often served as prologues to their films and transitioned seamlessly into their opening scenes. These “time before” title sequences either compress or expand time with startling results. The title sequence to Grand Prix (1966) portrays the moments before the opening race in Monte Carlo, the title sequence to The Big Country (1958) depicts the days it takes a stage coach to travel to a remote Western town, and the opening montage title sequence to The Victors (1963) chronicles the twenty seven years between WWI and the middle of WWII, where the film begins.
Toward the end of his career, he was rediscovered by James L. Brooks and Martin Scorsese who had grown up admiring his film work. For Scorsese, Saul Bass (in collaboration with his wife Elaine Bass) created title sequences for Goodfellas (1990), Cape Fear (1991), The Age of Innocence (1993), and Casino (1995), his last title sequence. His later work with Martin Scorsese saw him move away from the optical techniques that he had pioneered and move into the use of computerized effects. Bass’s title sequences featured new and innovative methods of production and startling graphic design.
In some sense, all modern opening title sequences that introduce the mood or theme of a film can be seen as a legacy of Saul Bass's innovative work. In particular, though, title sequences for some recent movies and television series, especially those whose setting is during the 1960s, have purposely emulated the graphic style of his animated sequences from that era. Some examples of title sequences that pay homage to Bass’s graphics and animated title sequences are Catch Me If You Can (2002), X-Men: First Class (2011), and the opening to the AMC series Mad Men.
Thursday 19 April 2012
Evaluation - How it will work
I have finally chosen a layout for how my Evaluation will be laid out. I decided the way in which I will be a bit creative and use the blog to it's potential is to do part word written: including pictures and explanations as well as feedback left from the audience. Then part videos: Including of more explanations, how I feel about it, my own feedback, and videos to be precise on what bit I meant. I am well into this process and I am well on track to be finished for the deadline date tomorrow! Peace!
Wednesday 18 April 2012
Warner Brothers Sequence
I need to get the download for the opening sequence of the Warner Brothers sequence for their logo to put onto my film. However the only place I have even seen the sequence is on Youtube and I can't download the video off of Youtube on to my Mac. It would be illegal regardless to get the video off of YouTube. I will speak with my teacher in the meantime to check my options on this matter. I will post back once I have a definitive answer. In the meantime, I will continue to work on my Evaluation. Peace!
Monday 16 April 2012
Tiring Media Work is Tiring
Where from Now???
You may ask yourself, where do we go from here? Now that all the videos are up and public for everyone to see, what else is there left to do? Well my friend, all we have left to do is the evaluation of our piece. Now that the video is up and running and public for everyone to watch and comment on, all they have to do is leave a comment with some feedback for me to include in my evaluation. What I will proceed to do is start my evaluation however leave out the parts which require feedback until I have enough to put incorporate it into the evaluation. From there the coursework will officially be finished, however just for fun I may do a directors cut of the opening sequence to show you what would've happened after the opening sequence and also improve what people highlighted through feedback on the first draft of the opening sequence. I will post more this week as I come to an end of m journey in completing my coursework for my AS media. Thank you for putting up with me today and my unusual amount of blogging posts. Take it easy, Im going to sleep now! Peace!
Blogging like a Blogger
Done a lot of posts today which should indicate that in the next few days the whole of the coursework should be done. I've done a lot of work today including finishing off the storyboard to be able to finally upload it onto blogger, putting all the videos on YouTube and sharing them, and finally sharing the video's on social networking sites to gather feedback for my evaluation… But more about that later. Will check back with you later. Peace!
Storyboard - Its a numbers game
Just wanted to post a written blog to mention and inform you that on the storyboard although on the presentation it says a bunch of numbers for example: storyboard part 7 when in reality there are only 6 parts of the storyboard. Pretty much, the reasoning for this is that when trying to upload the file to slideshare, I had to change a lot of the pictures to be in different presentations, and when I finally got the file size to a limit which was acceptable, I was so excited to finally be done with the starboard I forgot all about the names of the parts for the presentations and only just noticed as I scrolled through the blog looking that all the work I'd done was OK and worked. Nevertheless, I do apologies for this inconvenience and it is absolutely necessary to change the title, I will, however I see no reason to change the title of the presentation as the title each blog with the presentation embedded on the blog is named with the right part of the storyboard. Apologies once again. Peace
Wednesday 4 April 2012
Blogger annoys me … Lots!
Blogger is a very difficult website for blog. It has no capability and always has technical issues as to why you can't upload anything. I spent hours doing coursework putting together a storyboard which had arrows and everything, but blogger being the heaping sack of acne that it is can't take the file. I now have to upload each individual file in order or appearance as a way to show the storyboard. Apologies for this rant and I hope it is acceptable to present the storyboard in this manner. I will upload the pictures later as today is my birthday and am going for a meal. catch you later. Peace
RANT OVER
RANT OVER
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